Polaroid Announces Exclusive License Agreement With PRD Security Systems

May 8th 2013

PRD Security Systems will Manufacture and Distribute Professional CCTV Security
Cameras, Monitors Hardware and Video Management Software.

Polaroid today announced an exclusive licensing agreement with PRD Security Systems, a leading provider of innovative security systems for the retail, healthcare, hospitality, private business and manufacturing industries. Under the agreement, PRD Security Systems will develop a line of Polaroid-branded professional closed-circuit security cameras, digital and network video recorders and monitors for commercial and business use.

“Our partnership with PRD Security Systems will allow us to extend our line of security monitoring solutions into the commercial and business markets,” said Scott W. Hardy, President and CEO of Polaroid. “For 75 years the Polaroid brand has been known for bringing consumers reliable, easy to use, high quality products. We can now offer business owners security monitoring capabilities from a brand they know and trust. ”

“We are excited to be working with a brand that such a long heritage in the imaging and technology space,” said Nathan Needel, COO of PRD Security Systems. “PRD Security Systems looks at video surveillance differently than most surveillance organizations. We think of the camera as a sensor which can be used for an unlimited number of applications, ranging from business intelligence to smoke detection, customer service improvement, corporate policy enforcement and, if people are in danger, among others. With Polaroid surveillance hardware and software, customers will be able to produce information, not just evidence, instantly.”

The upcoming line of Polaroid professional grade CCTV security cameras, digital and network video recorders, monitors and hardware will be initially available in the United States, Canada and Italy.

The Polaroid Brand

Across several generations, people regard Polaroid as one of the most trusted, well-respected and recognizable brands when it comes to technology.  The history of Polaroid began 75 years ago, with its roots stemming back to Polaroid instant film, cameras and camera accessories. In recent years, Polaroid has expanded its range of products in consumer electronics and photography, such as instant and digital cameras, high-definition camcorders, mobile printers, tablets, flat-screen TVs and more. People can now expect to see new Polaroid products that will help protect people, places and things with a complete line of video security solutions.

Commencing June 1, 2013, the Polaroid brand will enter the commercial security video industry. Polaroid will provide enterprise-class solutions, which are also cost-effective for small, multi-location organizations. Polaroid will offer integrators and their end-user customers analog, digital and IP cameras; NVRs, DVRs and hybrid DVR recording devices; Video Management Software (VMS) and wire and cable – all carrying the famous Polaroid logo.

Product highlights include minidome cameras with 5MP resolution; small bullet cameras with a 700 line analog, 1MP, 1.3MP, 3-12 MM resolution; mini-PTZ cameras with a 2 MP resolution, 360 degree cameras with 3, 5 and 10 MP resolution; VMS compatible with all leading brands of surveillance hardware; and, best of all, a 10-year warranty.
Shipments will begin July 1, 2013.

Primary Differentiator

Traditionally, video surveillance cameras have been used for live viewing in retail loss prevention and high security applications such as military, airports and other transportation venues. In other applications, video surveillance has been deployed simply to record what has happened in a scene. When an incident occurs, the event can be recorded.

Polaroid looks at video surveillance differently. It has identified how video analytics, video management software and the current generation of high performance cameras can change the way we all look at surveillance. Think of the camera as a sensor which can be used for an unlimited number of applications, ranging from business intelligence to smoke detection, customer service improvement, corporate policy enforcement and if people are in danger, among others. Going beyond traditional thinking and systems, with Polaroid surveillance hardware and software, customers will be able to produce information, not just evidence, instantly.

Leading Markets

  • Corrections
  • Healthcare
  • Hospitality/Hotels
  • Manufacturing
  • Municipalities
  • Retail
  • Schools
  • Transportation

End-User Strategy

Polaroid will provide end-users surveillance systems with a full line of surveillance solutions that foster improved ease of operation, including short training sessions, bringing “user-friendly” to new heights. For instance, the VMS is compatible with over 1800 cameras from 80 different manufacturers. Most cameras will have the industry’s most competitive MSRP. And, of course, Polaroid will feature its 10-year warranty.
Polaroid will also provide end-user organizations with their own dedicated integrator, eliminating the concerns of who is responsible for what.

Channel Strategy

Polaroid will employ an integrator-centric channel strategy. There will be regional Polaroid sales managers along with technical and sales training managers offering CEU-accredited courses. The Polaroid regional sales managers will hire and direct Polaroid sales representatives who will administer their territories, selecting and managing Tier 1 Polaroid-certified security integrators.

Uniquely, a Polaroid integrator’s territory will be protected. No other Polaroid channel partner will be allowed to sell into it.